Consumers First Initiative: Protecting Consumers from Woke Companies

Our mission at Consumers’ Research is to increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding.

First launched in May 2021, the Consumers First Initiative has exposed numerous companies that have chosen to put woke politics above consumer interests.

With the Consumers First Initiative, we are putting corporations on notice – It’s time to start serving your customers and stop serving woke politicians.


American Airlines


Woka Cola

Black Rock Investment Company

About Black Rock



Woke Washed Levis

American Express

Unamerican Express

State Farm

Like a Creepy Neighbor



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