![2023-02-08 CR_Woke Alert logo](https://consumersresearch.org/wp-content/uploads/2023/02/2023-02-08-CR_Woke-Alert-logo.png)
Many corporations are putting progressive activists and their dangerous agendas ahead of customers.
They’ll only succeed if we look the other way.
![Woke Alert: 2024 Olympic Sponsors: Comcast, Hershey’s, Nike](https://consumersresearch.org/wp-content/uploads/2023/04/CR-woke-alert-social-share-1080x567.png)
Woke Alert: 2024 Olympic Sponsors: Comcast, Hershey’s, Nike
Comcast, The Hershey Company, and Nike are Team USA 2024 Paris Olympic sponsors, but behind the scenes, they’re doubling down on wokeness.
![WOKE ALERT: John Deere](https://consumersresearch.org/wp-content/uploads/2023/04/CR-woke-alert-social-share-1080x567.png)
WOKE ALERT: John Deere
Beloved American brand John Deere has turned on its customer base and gone full woke. They hosted a Pride event for kids as young as three-years-old and are injecting every level of their business with racist DEI ideology.
![WOKE ALERT: AMERICAN EXPRESS, BOEING, BP, KOHL’S](https://consumersresearch.org/wp-content/uploads/2023/04/CR-woke-alert-social-share-1080x567.png)
WOKE ALERT: AMERICAN EXPRESS, BOEING, BP, KOHL’S
For years, left-wing activists have pressured American companies to go woke. Here’s how they do it.
![WOKE ALERT: THE NORTH FACE, TOMS, BROOKS](https://consumersresearch.org/wp-content/uploads/2023/04/CR-woke-alert-social-share-1080x567.png)
WOKE ALERT: THE NORTH FACE, TOMS, BROOKS
These brands are sponsors of an LGBTQ summer camp for children as young as 12 years old called “Brave Trails”
![WOKE ALERT: JPMORGAN CHASE](https://consumersresearch.org/wp-content/uploads/2023/04/CR-woke-alert-social-share-1080x567.png)
WOKE ALERT: JPMORGAN CHASE
JPMorgan’s political correctness police issue new DEI “style manual.”