At Consumers’ Research, we believe that corporations need to start serving their customers, not woke politicians. Through the Consumers First Initiative, we are putting companies on notice and publicly calling them out. We believe if organizations are going to act like politicians, they should be treated like politicians. Consumers’ Research will continue to stand for the consumer, and work to ensure companies do the same. If you see companies who are going woke in order to distract from bad business practices or are engaging in political activity not aligned with their mission, we would love to hear from you. You can confidentially share your story and help us continue to fight back against these companies putting politics ahead of the consumer.
Executive Director, Consumers’ Research