
Will Hild
EXECUTIVE DIRECTOR
Will Hild is the Executive Director of Consumers’ Research, the nation’s oldest consumer protection organization. After taking the helm in 2020, Hild shifted focus to fight against ESG and woke capitalism. Hild led Consumers’ Research as it launched the innovative Consumers First campaign, a multi-million-dollar ongoing campaign calling out woke corporations for betraying their customers and educating consumers on the dangers of ESG. Under Hild’s leadership, The Washington Post described Consumers’ Research as “a key player in the conservative crusade to prevent Wall Street from factoring climate change into its investment decisions.” Companies targeted by the Consumers First campaign include BlackRock, Bank of America, Coca-Cola, Nike, State Farm, Ticketmaster, and more. Hild works to educate leaders across the United States on the dangers of ESG and woke capitalism and the threat they pose to consumers. His efforts were highlighted in a profile in Bloomberg noting that he was at the “forefront of the movement” to roll back woke corporate excess. He is a frequent radio, podcast, and television guest and has been interviewed by publications across the nation including Fox News, CNBC, Wall Street Journal, Financial Times, Daily Mail, Washington Examiner, and The Daily Wire.
Hild received his J.D. from Georgetown University Law Center, but the thing he is most proud of professionally is that BlackRock CEO Larry Fink refers to him as an “extremist.”
Latest from Will Hild
ESG commitments are a litigation liability
Alarm bells should be blaring in C-suites across the country. For too long, executives in glass towers have foisted a woke ESG (environmental, social, and governance) agenda on their employees, suppliers, and customers — all in an attempt to curry favor with leftist...
Duke Energy puts ESG over the needs of its customers
The utility monopoly has increasingly pledged its commitment to ESG, including environmental extremists’ objective of net-zero electricity generation by 2050 and net-zero methane emissions by 2030. Duke goes so far as to brag in its ESG report that it lobbied North...
‘Bank of UnAmerica’ is working against the interests of hardworking Americans
Under CEO Brian Moynihan, the bank has adopted something similar to communist China’s social credit system and blacklist, under which the behavior of its citizens and companies is monitored and assigned a social credit score. In China, punishment for low scores may...
A New System to Name and Shame Woke Companies
This week, Consumers’ Research, a consumer advocacy group founded in 1929, is inaugurating “Woke Alerts,” a free direct-to-consumer text service to call out corporate pandering to the far left’s ideology when it occurs. The Woke Alerts service will be backed by a...
BlackRock Is Caught in the ESG Crossfire and Struggling to Get Out
Americans are paying sky-high electricity rates and companies like Vanguard are making the problem worse. This week my organization, Consumers’ Research, joined 13 state attorneys general in a complaint against Vanguard at the Federal Energy Regulatory Commission.
Vanguard Pulls out of Net Zero Climate Effort to Make Clear It ‘Speaks Independently’
The change of heart comes roughly a week after Consumers’ Research and 13 state attorneys general asked the Federal Energy Regulatory Commission to review Vanguard’s request to own energy company stocks.
End Vanguard’s ESG Meddling With Utilities
Americans are paying sky-high electricity rates and companies like Vanguard are making the problem worse.
Conservatives’ war on BlackRock
A conservative group known for targeting “woke capitalism” has launched a multimillion-dollar campaign attacking BlackRock and its CEO Larry Fink for “weaponizing” retirement funds with its push for more ESG investments, which promote environmental, social and governance responsibility.
State Farm ‘Creepy Neighbor’ saga: New campaign asks why insurance giant pushed LGBTQ+ books on children
State Farm quickly ditched a controversial partnership that pushed books about gender fluidity on young children last month after Consumers’ Research launched the “Like a Creepy Neighbor” campaign, but low internal morale, angry agents and a follow-up campaign loom over the company’s 100-year anniversary celebration.
State Farm scraps gender identity project after ‘Like a Creepy Neighbor’ campaign brings awareness
State Farm quickly distanced itself from a program that pushed books about gender fluidity on young children Monday after a new ad campaign slammed the insurance giant as “a creepy neighbor,” but Consumers’ Research thinks the insurance giant still has to “undo the damage” it caused.