WOKE ALERT: T.J. MAXX, KIA

Trans indoctrination of young kids made possible by T.J. Maxx stores and Kia cars.

T.J. Maxx (TJX) — which owns popular retail stores like T.J. Maxx, HomeGoods, Marshall’s, and others — and carmaker Kia are the two corporate sponsors of the Rainbow Library, which injects woke ideology into K-12 classrooms with non-academic picture books pushing concepts like transgenderism onto kids as young as 5-years-old.

Photo source: the Rainbow Library

Photo source: The Rainbow Library

A program of GLSEN (Gay, Lesbian, and Straight Education Network), The Rainbow Library is active in more than 8,100 schools in 33 states nationwide. It was created with the overt goal of making students adopt woke beliefs about sexuality and gender regardless of what parents may otherwise prefer. It achieves this objective by sending provocative LGBTQ-themed books to schools for free, including texts depicting prepubescent characters as transgender.

Photo source: GLSEN

Photo source: the Rainbow Library

Lesson plans from the Rainbow Library suggest that the following books, among many others, be part of a curriculum for elementary school-aged children:

    • When Aidan Became a Brother tells the story of a boy coming out as transgender and how he and his parents “fixed the parts of his life that didn’t fit anymore.”

 

    • One of a Kind, Like Me details a young boy wanting to dress as a princess in a school parade.

 

    • My Rainbow, is a story in which a mother makes a rainbow wig for her young transgender child.

 

    • When We Love Someone, We Sing to Them is about a young boy singing to another young boy to express his love for him.

 

Photo sources:Brooklyn and Barnes and Noble

When sending its chosen books to schools, the Rainbow Library also sends a tool kit that guides teachers and librarians on how to facilitate students coming out as transgender. In a GLSEN promotional video, Michael Rady, a GLSEN member and educator, stated that “when a teacher or a librarian rolls out the Rainbow Library in their location, students start coming out to them because they see that adult as someone that they can trust.” There is no mention at all of the importance of parental involvement.

Photo sources: GLSEN Arizona and GLSEN

Tell Kia and TJX to stop indoctrinating kids with radical gender ideology and withdraw their sponsorship of the Rainbow Library.

Kia can be reached at 1-512-394-9384.

TJX can be reached at 1-508-390-1000.

Visit our Report Woke page to tell us about a company that has gone woke. Your name and personal information will be kept confidential.