WOKE ALERT: Mattel, Hasbro, Build-A-Bear, and Fisher Price

Toy companies are going woke in an attempt to target America’s children for indoctrination to normalize radical transgender ideology


Image credit: Amazon



The “Barbie” movie premiered last week and just like portions of the film, Mattel, the company behind Barbie and American Girl dolls, is increasingly focused on pushing trans ideology and political agendas on America’s kids.

Recently, Mattel released an American Girl picture book encouraging girls as young as three years old to consider transitioning their gender.

The American Girl book reads:

“While gender expression is what you show on the outside, gender identity is how you feel on the inside—a girl, a boy or someone who doesn’t quite fit into either category.”

Image Credit: American Girl

Mattel also released a transgender Barbie with long hair, wearing a ball gown, modeled after Laverne Cox, a biological man.

Laverne Cox Barbie. Image Credit: Mattel

This woke Barbie trend was also featured in the new Barbie movie where a a biological man was cast as a female Barbie.

Image credit: People.com

If that weren’t enough, Mattel launched a line of gender-neutral “Creatable World” dolls, encouraging kids to dress the dolls as boys, girls or something in between. The gender-bending dolls are marketed for children 6 years old, and are sold at both Target and Amazon.


Mattel’s “Creatable World” dolls.

Call Mattel and tell them to stop pushing gender ideology on kids: 1 (888) 892-6123.



Hasbro declared that Mr. Potato Head is now “gender neutral” and encourages children to create their own gender fluid families. Hasbro brags that “The possibilities to create your own families are endless with mixing and mashing all the parts and pieces,” showing a potato mom with a mustache and a potato dad wearing mascara. The toy set is advertised to kids as young as two, and is currently being sold on Amazon.

Email Hasbro and tell them to stop pushing woke ideology on kids: HasbroBrandPR@hasbro.com.



Build-A-Bear, a store aimed at selling children specialized  stuffed animals, recently launched a RuPaul teddy bear “in tribute to the world’s most famous drag queen,” which is prominently featured on its website. “Cover BEAR! Put the fur in your walk. Head to paw, let your whole body talk,” the tagline reads.

Call Build-A-Bear and tell them to stop pushing woke ideology on kids: 1 (877) 789-2327.



Fisher-Price recently debuted a “Little People” RuPaul Drag Race toy set, which celebrates “RuPaul’s efforts to inspire people young and old to be true to themselves.” The pack is carried by many companies, including Amazon and is targeted to children as young as one.

Call Fisher-Price and tell them to stop pushing woke ideology on kids:1 (800) 432-5437.