Five Woke Companies to Watch this Black Friday and Cyber Monday

These five companies went Woke, and now they’re vying for your business on Black Friday and Cyber Monday. Keep these companies’ woke antics in mind when you’re shopping for deals.

Kid opening woke gift during the holidays.


Best Buy

Shopping for electronics? Best Buy was exposed earlier this year for implementing a race-based management training program that prioritized race above other factors by requiring applicants to “identify as Black, Latino, Hispanic, Asian or Pacific Islander.” Best Buy has not changed this racist training program, but instead has set two blatantly discriminatory goals for 2024, including filling one of three new non-hourly corporate jobs with “BIPOC (Black, Indigenous and people of color) employees” and filling one out of three new, non-hourly field roles with women.

Best Buy screen shot highlighting their commitment to DEI

Source: Best Buy


If there’s a gamer in your home, he or she probably has an Activision game on their Christmas list. Activision distributes some of the most popular video games, including Call of Duty, Crash Bandicoot, World of Warcraft, and Tony Hawk. This fall, the company found itself in hot water after
American First Legal
(AFL) filed a federal complaint against the company for illegal racist, sexist and discriminatory hiring practices. Like Best Buy, Activision has committed to putting race and gender ahead of actual skills in the name of “inclusivity.” By 2026, Activision committed to increasing the number of women and non-binary employees by 50%.

Activision screenshot highlighting its commitment to DEI

AFL stated that the company has also embedded these woke policies into the games themselves by creating the “Diversity Space Tool,” which judges video game characters on how diverse they are, and evaluates these characters on their “Culture, Sexual Orientation, Gender Identity, Body Type, Ability, Age, and Ethnicity.” In other words, Activision is conditioning child gamers to subconsciously accept and pursue woke bigotry that is masked behind the veil of “diversity.”

Activision Diversity Space Method graphic

Source: AFL



Target continues to support woke policies, even after immense backlash for their pride month line, which included LGBTQ+ merchandise geared toward children, and even babies. This line included “tuck friendly” bathing suits for kids, children’s books on transgenderism, and clothing emblazoned with proactive LGBTQ+ slogans and more. To make matters worse, when recently confronted on national TV about these products, Target CEO Brain Cornell tried to sweep the controversy under the rug by flat-out lying, stating “Well, I think you and I both know those weren’t true …”



If you’re eyeing deals at retailer Nordstrom this Black Friday, you might want to think again. While Nordstrom offers tempting discounts, it’s worth noting their affiliation with the Human Rights Campaign (HRC), an organization who created the Welcoming School Program, known for promoting harmful ideologies related to children in schools. During Pride Month, Nordstrom also touted their 100% ally rating from HRC and increased support for various other controversial LGBTQ+ youth programs.

Source: Human Rights Campaign


Home Depot

Looking for some Black Friday deals on new power tools or maybe home appliances? Keep in mind, Home Depot recently teamed up with the Human Rights Campaign Foundation on their “Welcoming Schools Program,” which is specifically geared towards indoctrinating schools on how to promote LGBTQ+ ideology among vulnerable students under the guise of “inclusivity.” The propaganda provided to schools includes lesson plans, booklists and resources specifically designed for educators and “youth-serving professionals to “support transgender and non-binary students.”

Source: Home Depot

The Welcoming Schools program proudly displays resources targeted at Kindergarten to 3rd-grade kids.

Tell these companies to stop their woke ways

Best Buy: You can call Best Buy here at their customer care line at 1-888-BEST-BUY (1-888-237-8289) or email them at press@bestbuy.com.

Activision: You can contact Christy Um, the Senior Director, Global Communications at christy.um@blizzard.com.

Target: You can contact the Target Media Hotline at (612) 696-3400, email them at press@target.com or call their customer service line at 1-800-440-0680.

Nordstrom: You can contact Stephanie Corzett at: NordstromPR@Nordstrom.com or call them at 1-888-282-6060.

Home Depot: You can email Home Depot at: public relations@homedepot.com or call them at 1 (888) 237-2889.