Will Hild

EXECUTIVE DIRECTOR

Will Hild is the Executive Director of Consumers’ Research, the nation’s oldest consumer protection organization. After taking the helm in 2020, Hild shifted focus to fight against ESG and woke capitalism. Hild led Consumers’ Research as it launched the innovative Consumers First campaign, a multi-million-dollar ongoing campaign calling out woke corporations for betraying their customers and educating consumers on the dangers of ESG. Under Hild’s leadership, The Washington Post described Consumers’ Research as “a key player in the conservative crusade to prevent Wall Street from factoring climate change into its investment decisions.” Companies targeted by the Consumers First campaign include BlackRock, Bank of America, Coca-Cola, Nike, State Farm, Ticketmaster, and more. Hild works to educate leaders across the United States on the dangers of ESG and woke capitalism and the threat they pose to consumers. His efforts were highlighted in a profile in Bloomberg noting that he was at the “forefront of the movement” to roll back woke corporate excess. He is a frequent radio, podcast, and television guest and has been interviewed by publications across the nation including Fox News, CNBC, Wall Street Journal, Financial Times, Daily Mail, Washington Examiner, and The Daily Wire.

Hild received his J.D. from Georgetown University Law Center, but the thing he is most proud of professionally is that BlackRock CEO Larry Fink refers to him as an “extremist.”

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