Will Hild
EXECUTIVE DIRECTOR
Will Hild is the Executive Director of Consumers’ Research, the nation’s oldest consumer protection organization. After taking the helm in 2020, Hild shifted focus to fight against ESG and woke capitalism. Hild led Consumers’ Research as it launched the innovative Consumers First campaign, a multi-million-dollar ongoing campaign calling out woke corporations for betraying their customers and educating consumers on the dangers of ESG. Under Hild’s leadership, The Washington Post described Consumers’ Research as “a key player in the conservative crusade to prevent Wall Street from factoring climate change into its investment decisions.” Companies targeted by the Consumers First campaign include BlackRock, Bank of America, Coca-Cola, Nike, State Farm, Ticketmaster, and more. Hild works to educate leaders across the United States on the dangers of ESG and woke capitalism and the threat they pose to consumers. His efforts were highlighted in a profile in Bloomberg noting that he was at the “forefront of the movement” to roll back woke corporate excess. He is a frequent radio, podcast, and television guest and has been interviewed by publications across the nation including Fox News, CNBC, Wall Street Journal, Financial Times, Daily Mail, Washington Examiner, and The Daily Wire.
Hild received his J.D. from Georgetown University Law Center, but the thing he is most proud of professionally is that BlackRock CEO Larry Fink refers to him as an “extremist.”
Latest from Will Hild
Vanguard Pulls out of Net Zero Climate Effort to Make Clear It ‘Speaks Independently’
The change of heart comes roughly a week after Consumers’ Research and 13 state attorneys general asked the Federal Energy Regulatory Commission to review Vanguard’s request to own energy company stocks.
End Vanguard’s ESG Meddling With Utilities
Americans are paying sky-high electricity rates and companies like Vanguard are making the problem worse.
Conservatives’ war on BlackRock
A conservative group known for targeting “woke capitalism” has launched a multimillion-dollar campaign attacking BlackRock and its CEO Larry Fink for “weaponizing” retirement funds with its push for more ESG investments, which promote environmental, social and governance responsibility.
State Farm ‘Creepy Neighbor’ saga: New campaign asks why insurance giant pushed LGBTQ+ books on children
State Farm quickly ditched a controversial partnership that pushed books about gender fluidity on young children last month after Consumers’ Research launched the “Like a Creepy Neighbor” campaign, but low internal morale, angry agents and a follow-up campaign loom over the company’s 100-year anniversary celebration.
State Farm scraps gender identity project after ‘Like a Creepy Neighbor’ campaign brings awareness
State Farm quickly distanced itself from a program that pushed books about gender fluidity on young children Monday after a new ad campaign slammed the insurance giant as “a creepy neighbor,” but Consumers’ Research thinks the insurance giant still has to “undo the damage” it caused.
State Farm accused of pushing LGBTQ+ books on kids, Consumers’ Research launches ‘Like a Creepy Neighbor’
State Farm is being accused of recruiting agents to push books about gender fluidity on young children, and a new ad campaign by Consumers’ Research slams the insurance giant as “a creepy neighbor” to spotlight claims by an internal whistleblower.
Consumers’ Research ad urges Levi’s, American Express to ‘serve customers, not woke politicians’
Consumers’ Research is targeting Levi’s and American Express with a pair of new advertisements that put a spotlight on companies servicing “woke politicians” instead of customers by weighing into liberal politics that have nothing to do with their products.
Consumers’ Research deploying mobile billboards, new ad linking BlackRock CEO to China
“BlackRock and Larry Fink are suddenly trying to cozy up to the oil and gas industry. They want to pretend they haven’t spent the last decade undermining America’s energy independence while they continue to build up China’s economy,” said Consumers’ Research Executive Director Will Hild.
Consumer watchdog bashes BlackRock for ‘going woke’ while investing in China
BlackRock has prioritized investments in environmentally and socially conscious companies in the U.S., but has continued to pour money into Chinese companies that don’t meet those standards, Consumers’ Research executive director Will Hild told Fox News.
Consumers’ research launches ‘Woka-Cola’ campaign
Consumers’ research launches ‘Woka-Cola’ campaign