State Farm: Like a Creepy Neighbor

Consumers’ Research received an anonymous tip exposing how the insurance company State Farm was intentionally targeting kindergartens with books promoting radical transgenderism without parent consent and placing them in public school libraries. Consumers’ Research launched the “Like a Creepy Neighbor” campaign highlighting State Farm’s partnership with the LGBTQ advocacy group Gender Cool Project, which produced the books. Within 24 hours of the campaign’s launch, State Farm dissolved its partnership with Gender Cool, resulting in a big win in the fight against woke capitalism.