This week, Consumers’ Research, a consumer advocacy group founded in 1929, is inaugurating “Woke Alerts,” a free direct-to-consumer text service to call out corporate pandering to the far left’s ideology when it occurs. The Woke Alerts service will be backed by a massive digital campaign to make consumers aware of how to sign up and use it. The Woke Alerts project is a dynamic extension of the Consumers First Initiative, in which Consumers’ Research called out companies including Coca-Cola, Nike, American Airlines, State Farm, Ticketmaster, MLB, America Express and Levi’s for nefarious wokeness at their customers’ expense.

Users sign up for Woke Alerts through the Consumers’ Research website. Subscribers will be notified by text message when companies cave to the woke mob – so they know the brands attacking their values.

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