Hertz drives woke policies at the company.
Hertz rental company as gone all in on woke politics and consumers are paying the price. After losing hundreds of millions of dollars, Hertz still doubles down on climate extremism, transgender ideology, and discriminatory DEI practices. Instead of fixing its broken business, Hertz is prioritizing far-left ideology.

Source: Hertz LinkedIn
Hertz promoted transgender ideology to kids by sponsoring the 2025 Naples Pride Fest in June, where kids 12 and under could attend for free.

Source: Instagram
The Pride Fest advertised the event as an all-inclusive, family-friendly event with bounce houses, face painting, and a “fabulous drag extravaganza.”

Source: Naples Pride Fest

Source: Naples News
Additionally, Hertz has been an advocate for DEI policies. For decades, Hertz has prioritized race-based contracting and hiring quotas under the banner of “diversity.”

Source: Hertz
In the 2023 Hertz Sustainability Report, Hertz states the company’s programs are “designed to develop internal career advancement pathways that support our DEI objectives.”

Source: 2023 Hertz Sustainability Report
In the 2023 Hertz Sustainability Report, Hertz states they “firmly believe that diversity, equity, and inclusion (DEI) are critical components of our sustainability strategy.”

Source: 2023 Hertz Sustainability Report
The company brags about supplier programs that discriminate against entire groups of business owners just for not fitting the DEI checklist. The Hertz website states: “Our Supplier Diversity Program’s objective is to provide certified small, disadvantaged, minority, and women-owned business enterprises with the opportunity to compete to deliver products and services that support the Hertz brands: Hertz, Dollar, Thrifty, and Firefly.”

Source: Hertz Website

Source: Hertz Website
On the company’s “Disadvantaged Business Enterprise And Small Business Data Sheet,” it states: “To qualify as a diverse business, the enterprise must be 51% owned, operated and controlled by one or more individuals who are disadvantaged, veteran, minority, women, or LGBT, and who are US citizens.”

Source: Hertz Supplier Application
Hertz is also all in on the woke climate agenda. The rental car company was one of the first to roll out an electric vehicle (EV) fleet, spending billions to add 100,000 Teslas in 2021. Just three years later, the company was reporting nearly half a billion dollars in losses tied to its EV “investment.”

Source: Yahoo Finance
The company’s financial losses haven’t stopped its climate agenda. Hertz promotes and advertises its carbon emissions through the “Green Traveler Collection” and partners with the Carbon Disclosure Project (CDP), an organization recently investigated for misleading consumers and pushing a woke climate agenda.

Source: Hertz Rental Care Website

Source: 2023 Sustainability Report

Source: 2023 Hertz Corporation Sustainability Report
In the 2024 Hertz Sustainability and Impact Report, Hertz highlighted an improved climate score from the CDP, showing its continued commitment to a radical climate agenda.

Source: 2024 Hertz Sustainability and Impact Report
Tell Hertz to stop pushing woke policies.
You can call Hertz at 1 (800) 654-4173
Visit our Report Woke page to tell us about a company that has gone woke. Your name and personal information will be kept confidential.
