These five woke companies are still pushing DEI, but by a new name: “Belonging.”
Recently, companies have stated they are scrapping their DEI programs and policies, but for some companies, this declaration is merely a PR stunt. Instead of doing away with these illegal and discriminatory policies, these five companies are just rebranding their woke policies by calling DEI by a new name: “belonging.”
Kohl’s
In March, Kohl’s recently dropped its DEI policies. But instead of actually getting rid of DEI, the company is using the term “belonging” to promote DEI programs. For example, the Chief DEI Officer, Michelle Banks, changed her title to Chief Inclusion and Belonging Officer.
Before
Source: Kohl’s
Now
Source: Kohl’s
The company also scrapped its “Diversity, Equity, and Inclusion” webpage, and created an “Inclusion and Belonging” page instead. Additionally, Kohl’s removed “DEI” from its annual 10-K report and replaced it with “Inclusion and Belonging.” Kohl’s DEI obsession has not disappeared, it only has a new name.
Before:
Source: Kohl’s
Now:
Source: Kohl’s
Dollar Tree
Dollar Tree is also masking its woke DEI policies under the term “belonging.” By changing only a few words, Dollar Tree is attempting to hide its activism in plain sight. The company’s old DEI page was titled, “Creating a Culture of Inclusion,” but now it is “Creating a Culture of Belonging.” Where it said, “Our Associates Embrace and Celebrate Diversity, Equity & Inclusion,” it now says, “Our Associates Embrace and Celebrate Our Culture of Belonging.”
Before:
Source: Dollar Tree
Now:
Source: Dollar Tree
Even under this new branding, Dollar Tree still operates its DEI Council and the employee resource groups, showing that the change in language is just a coverup.
Source: Dollar Tree
Before:
Source: Dollar Tree
Now:
Source: Dollar Tree
Walt Disney
Even while reeling from its disastrous woke Snow White debacle and the Federal Communications Commission (FCC) investigation of its DEI practices, Disney remains committed to woke policies when it joined the ranks of companies shifting their message to one of “belonging.”
Source: Fox News
In February, the entertainment giant announced that it was changing it DEI initiatives to focus on business outcomes, but this has been little more than lip service in an effort to hide its wokeness from consumers. Disney’s former DEI page trumpeting its “Commitment to Diversity, Equity & Inclusion” now says “At Disney, we want everyone to belong and thrive.”
Before:
Source: Walt Disney
Now:
Source: Walt Disney
The company also renamed its “Business Employee Resource Groups” to “Belonging Employee Resource Groups.” Yet, the company continues to promote supplier diversity and publish “workforce” and a content” representation data broken down by race and sex.
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Source: Walt Disney
Now:
Source: Walt Disney
Workforce Diversity Representation:
Source: Walt Disney
Nationwide
Nationwide is on the woke side. Amid pressure from the Trump Administration, the insurance company supposedly “remove[d] DEI from its website.” However, on its website, the company simply replaced “diversity” with “belonging” in an effort to hide its wokeness. The “Diversity, Equity, and Inclusion” page is now titled “Belonging, respect and fairness.”
Before:
Source: Nationwide
Now:
Source: Nationwide
This rebrand can also be seen on the employee resource page with the words like “diversity” and “inclusion” swapped out for “belonging.”
Before:
Source: Nationwide
Now:
Source: Nationwide
UPS
UPS is also hiding its DEI policies. Its diversity page was titled “Diversity, Equity & Inclusion,” but now it is “Inclusion and Belonging.” With a simple text swap, the core DEI beliefs at UPS have not changed, but rather have been masked. Previously, UPS claimed “At UPS, diversity, equity and inclusion are part of our fabric and the legacy of our founders.” Now it says, “At UPS, inclusion and belonging are part of our fabric and the legacy of our founders.”
Before:
Source: UPS
Now:
Source: UPS
Before:
Source: UPS
Now:
Source: UPS
The “Business Resource Groups,” remain the same as well, further showing DEI is still thriving in the company.
Source: UPS
Companies are scrambling to hide their woke ways from consumers by rebranding DEI. They should be removing these DEI policies completely, not hiding them.
Call or email these five companies today and demand they stop hiding discriminatory DEI programs under the term “belonging.”
Kohl’s: Call 1-262-703-7000
Dollar Tree: Call 1-757-321-5000 or Email CorpSecy@DollarTree.com
Disney: Call 1-855-553-4763 or Email: TWDC.Corp.Communications@Disney.com
Nationwide: Call 1-888-999-2018 or Email: OCR@nationwide.com
UPS: Call 1-800-742-5877
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