“Zoom Booms”: The Rise of Pandemic-Era Plastic Surgery

The coronavirus pandemic has started many new trends, from fancy skincare gadgets to denim going out of style and sweatpants moving in, and even plastic surgery

report from the Washington Post shows an uptick in plastic surgery procedures, sometimes referred to as “Zoom booms,” in the months during the coronavirus pandemic. 

Sarah Hayes, a program manager from New Hampshire, was frustrated with her face starting to droop and expose fine lines. After hours of being frustrated on Zoom, Hayes decided to take matters into her own hands and took botox treatments. 

Not all patients are obtaining procedures on a whim, however. 

Others have long contemplated cosmetic surgery before ultimately deciding the recovery period of 2-4 weeks was too cost restrictive. However, as more Americans work from home, the option is becoming more realistic as many can safely recover while continuing to work. 

Some also note that the slowing social scene makes it even easier to obtain cosmetic procedures without being noticed. Iva Marra, an Australian reality star, has scheduled four cosmetic procedures, including liposuction and a neck tuck.

“Events haven’t fully ramped up yet, not many people are going out, so if everyone is home, it’s the perfect time to recover,” said Marra. 

Jon Mendhelson, medical director of Advanced Cosmetic Surgery & Laser Center in Cincinnati, explained that injectable procedures, such as Botox, are up 90% from the same point last year. 

 In the early months of the coronavirus pandemic, surgeons were uncertain how to proceed as many lockdown orders prevented them from performing non-essential surgeries. It didn’t help that the line between essential and non-essential surgery has been anything but clear. 

Doctors like American Society of Plastic Surgeons’ Lynn Jeffers described the decision as “difficult,” noting the wide range of reasons patients seek surgery from cosmetic purposes to part of treatments for skin and breast cancers. 

“No one knew how long this was going to last,” said Jeffers. “Certain things can be put off for a month, but they can’t be delayed three to five.” 

Concrete data on the trend will not be available until 2021, but cosmetic surgeons continue to gear up for long days ahead for the foreseeable future. 

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