What Is Uber Allowed To Do With Our Data?

Uber has been experiencing a bumpy ride over the past week. It is believed that the company has a tool called “God View” which allows corporate employees to see where drivers are picking up their clients and where they are taking them. Uber states that it only uses customer data for legitimate purposes. An Uber spokesperson told TIME,

Our data privacy policy applies to all employees: access to and use of data is permitted only for legitimate business purposes… Data security specialists monitor and audit that access on an ongoing basis. Violations of this policy do result in disciplinary action, including the possibility of termination and legal action.”

In its privacy policy, Uber also states that they are allowed to use a customer’s personal information (name, email, phone, address, credit card) for “internal business purposes” and for communication with clients. The company also states that they can keep users’ data after they delete their account.

Despite the company being accused of tracking a certain reporter’s location, Uber has not violated its privacy policy, according to TIME. Overall, there is no information on whether or not Uber is actually using customer data inappropriately. Customers must be aware, however, that in our modern age, their data is often available to the public.

Read more here – “What Is Uber Really Doing With Your Data?” (Sam Frizell, TIME).

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Anna is a current student at The George Washington University in Washington, DC with a concentration in Marketing and Communication. She specializes in social media outreach and has experience working in government contracting.


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