Despite the criticism and doubt surrounding Uber, the start up is moving forward continuing to add value to its services by teaming up with some big names. The company has announced the opening of their software platform to about twelve companies that also have mobile apps. Just four of these companies include Starbucks, United Airlines, OpenTable, and Hyatt Hotels.
The relationship between these companies is what is referred to by Tiffany Fox, spokesperson for OpenTable, as a “value-add.” For example, when you book a table at a resturaunt on OpenTable you are also given the option of booking an Uber car to take you to the reservation. Customers not only have more service supplied to them, but Uber is then given access to over a million new customers.
In a statement to Bloomberg Businessweek, Fox explains that for OpenTable the opportunity to partner with Uber seemed like a natural fit;
We think of the dining experience in terms of the role we can play before, during, and after dining.”
This new comes as the tense feud between Uber and taxi cab drivers continues. Reports of Uber being banned in various cities, such as Berlin, due to safety concerns. Despite this, the company is continuing to gain traction and its new partnerships are simply another advantage it now has over taxi drivers.
Read more here- “Uber Teams Up With Starbucks, United Airlines, OpenTable,” (Justin Bachman, Bloomberg Businessweek)
Olivia is a graduate of Villanova University where she studied Economics and History, minoring in Gender and Women's Studies. She also has experience working with federal legislatures on health care policy, women's issues, and Internet safety.