To Bike or to Drive? The Keymoment

A “pleasurable troublemaker” is how Mathias Lashke & Marc Hassenzahl refer to their “Keymoment” key box, mounted on the wall forcing its owner to actively choose to bike or to drive. In the face of mounting obesity and declining activity, as reported by the World Health Organization, the key box was invented with the intention to make consumers consider their fitness choices

“It is a small key box that presents the bike and the car, side by side. Through this it already hints at a potential choice: bike or car? If one takes the bike key nothing much happens. But in case one takes the car key, Keymoment feels entitled to make a suggestion. It chucks the bike key to the ground. Obviously, one can simply leave it there. But most people will pick it up, and through this will also “pick up” their intention to ride the bike more often. With both keys in their hands, Keymoment creates a carefully designed, quite tangible moment of choice. This is the trouble-making part of the Keymoment.” (Matthias Laschke)

The product highlights the inconvenience of choice, as well as the need for individuals to push themselves to choose the healthy, over the convenient. Staying fit during the workweek can be difficult, Keymoment attempts to make the decision to do so a little more appealing.


Read more here- “Keymoment,” (Matthias Laschke, Pleasurable Troublemakers)

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Olivia is a graduate of Villanova University where she studied Economics and History, minoring in Gender and Women's Studies. She also has experience working with federal legislatures on health care policy, women's issues, and Internet safety.


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