By the numbers, Super Bowl LIII was a sleepy affair.
The New England Patriots defeated the Los Angeles Rams 13-3, the lowest point tally in the history of the Big Game. Rams punter John Hekker kicked the ball nine times for 417 yards — over 150 more yards than his team’s offense was able to muster. And Tom Brady walked away with more championship rings than he can fit on his throwing hand, despite passing for under 300 yards and zero touchdowns.
After a lackluster game (at least for fans who enjoy offense), here are three consumer-related numbers from outside the box score that may be of some interest.
Last Sunday’s showdown was a dud in the ratings category. USA Today reported that this Super Bowl had the smallest television audience in a decade, down 5 million viewers from last year and putting it under 100 million viewers for the first time since 2010.
Twenty, however, is the percent increase of Americans who streamed the game live over the internet. The total number of streaming viewers reached 7.5 million, pushing the total number of viewers on all platforms ever-so-slightly over the 100 million mark. Viewership in total was still down, but not as much when counting the streamers.
The Super Bowl didn’t just lose on TV. It was way down on Twitter, as well.
83,482 is how many fewer #SuperBowlLIII tweets were sent compared to #SuperBowlLII tweets during last year’s Patriots-Eagles clash. That’s a 29 percent decrease. Other Super Bowl-related hash tags saw a similar decline.
That’s not to say the NFL didn’t try it’s hardest to spread social media hype. The league’s official Twitter account tweeted 309 times during the game from its official account. That works out to about 2.5 tweets per play from scrimmage.
A 60-second TV advertisement cost $10.4 million dollars this year. Considering an estimated 100.7 million people watched the game, 10 is the number of pennies those advertisers paid per pair of eyeballs per minute. Some advertisers aired abbreviated ads during the Super Bowl for directing viewers to longer forms of the ad online. Amazon’s cleverly-titled ad “Not Everything Makes the Cut” featuring Harrison Ford has, at the time of this writing, almost 39 million views on YouTube.
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