Tesla Joins the Race for Automated Driving

Tesla Motors Inc. has joined the list of vehicle manufacturers working towards the development of automated driving. The company has developed new features for its high-tech vehicles expected to be announced later this week. The addition of the automated features is seemingly in response to the increase implementation of them by Volkswagen AG’s Audi, Honda Motor Co., and Daimler AG’s Mercedes-Benz. Elon Musk, the company’s Chief Executive, has previously stated that Tesla expects to produce an automated vehicle in the next five to six years.

The new technology is designed to help drive the car, reducing the strain of traffic congestion. Cameras were recently installed in the Tesla Model S, in order to meet the safety requirements of European Regulators.

The development of automated driving features is becoming increasingly competitive as manufacturers inch closer and closer to self-driving vehicles. Such features to date include the ability of vehicles to park themselves, tell drivers if the car is drifting, blind spot detection, and the maintenance of safe distance between vehicles.

Current innovations by Tesla include the Model X sport-utility vehicle for sale in 2015, and the Model 3, a smaller sedan focused on affordability, expected to hit markets in 2017.

The unveiling of what is expected to be the Model D will be announced on October 9.


Read more- “Tesla Said to Join Luxury Race into Automated Driving,” (Ian King and Keith Naughton, Bloomberg)

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Olivia is a graduate of Villanova University where she studied Economics and History, minoring in Gender and Women's Studies. She also has experience working with federal legislatures on health care policy, women's issues, and Internet safety.



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