New Keyless Hotel Room Systems Can Save You Time and Energy

Hilton and Starwood revealed their plans to install keyless systems for hotel rooms. Guests will no longer need to pick up keys at the front desk and will be able to access their rooms by using their smartphones.

The goal of this idea is to save people time since standing in long cues to pick up a room key can take hours. This can also save money for the hotels as they would no longer need to hire employees to attend the front desk. Ryan Melikar, an analyst of the hotel industry agrees that this system will make things easier and lower expenses.

Innovation and personalization are at the forefront of everything we do at Starwood and SPG Keyless represents the perfect intersection of these two pillars,” Frits van Paasschen, CEO of Starwood Hotels & Resorts Worldwide, said in a statement. “We are excited to be the first in our industry to debut this new technology allowing us to further deliver on the wants and needs of our early adopter, hyper-mobile guests who use their smartphones for just about every aspect of their lives.”

According to The Associated Press, Starwood plans to install these systems today in its Doha, Los Angeles, Beijing, Hong Kong and New York locations. By next year, Hilton will install 600,000 systems in its hotel rooms across the country. Other brands like Hampton Inn, Waldrof Astoria, Double Tree and Embassy Suites also plan to expand this new technology. Guests at Starwood can download an application for the keyless system and will receive their digital key 24 hours prior to arriving at the room. Upon arrival, they can go straight to their rooms without waiting in line. The door can be unlocked with their smartphone via Bluetooth.

We can see a growing trend in the development of similar technologies that aim to save us time and increase efficiency. Several smart home systems which are already being sold in certain stores are good examples of this. But how safe will these new technologies prove to be? Many skeptics argue that hacking these systems will give people another opportunity to force an entry into homes or hotel rooms.

Read more here – “Hilton and Starwood to Introduce Keyless Technology for Hotel Rooms,” (Muhammad Ahsan, BetaWired).

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Anna is a current student at The George Washington University in Washington, DC with a concentration in Marketing and Communication. She specializes in social media outreach and has experience working in government contracting.


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