Apple announced its latest lineup of products at its Oct. 13 virtual event, revealing its next generation of phones with new technology and options for Apple users.
The event was held via a webcast after the coronavirus pandemic forced the tech giant to reconfigure its event. Apple’s Chief Executive, Tim Cook, led the presentation at the company’s Cupertino headquarters.
The product launch unveiled four iPhone 12 models, all of which are 5G capable. The 5G launch from Apple brings new attention to the wireless technology that many investors hope will lead millions of customers to upgrade their devices.
“Until now, most people have taken a wait-and-see approach to 5G. They’ve been waiting for 5G to get real. Well today, with iPhone, the wait is over,” said Verizon Communications Inc. CEO Hans Vestberg, who participated in the event.
Apple’s latest phone is the iPhone 12. In addition to 5G speeds, the phone features an A14 Bionic chip, the fastest chip in a smartphone. The A14 Bionic chip is up to 50 percent faster of CPU and GPU chip than any other smartphone chip. It has 1.8 billion transistors and a 16-core neural engine. The iPhone 12 also comes with a ceramic shield that Apple claims has “four times better drop performance.”
The phone comes in 5 finishes and features “aerospace-grade” aluminum edges.
Compared to the last iPhone, the 12 is 11 percent thinner, 15 percent smaller, and 16 percent lighter. It contains a 6.1” Super Retina XDR display. Apple also announced the iPhone 12 mini, which has a 5.4” Super Retina XDR display.
The iPhone 12 starts at $799 before trade-in or is $33.29 a month, while the iPhone 12 Mini, the least expensive of the phones, is $699 or $29.12.
The next iPhone tier Apple presented was the iPhone 12 Plus.
The iPhone 12 Plus features an all-new design with a LiDAR Scanner for more realistic AR and a Pro camera system optimized for low light.
The iPhone 12 Pro is also available in the iPhone 12 Pro Max format.
The Pro Max format has a superior camera to that of the standard pro. The Pro Max camera has a 47 percent larger sensor and larger pixels to dramatically increase the amount of light gathered on the Wide camera. It also features a new OIS that stabilizes the sensor instead of the lens to stabilize photos. The new 65 mm Telephoto camera lets users zoom in tighter on portraits.
The iPhone 12 Pro will cost Apple lovers $999 before trade-in, and the iPhone 12 Pro Max will cost $1099.
Both the iPhone 12 and 12 Pro will be available for pre-order on Oct. 16 and in-store on Oct. 23. The iPhone 12 mini and 12 Pro Max will be available for pre-order on Nov. 6 and in-store on Nov. 13.
In addition to the new phones, Apple announced the launch of the new HomePod mini, a 3.3 inches tall speaker that fills an entire room with 360‑degree audio. The product is linked to Siri, so users can simply ask her to play music for them. The HomePod mini will cost users $99.