Microsoft Surface Sees Sales Spike, Apple Discounts Adapters

Microsoft is bullish on the sales of its Surface tablets, pointing to alleged disappointment among consumers with the new Macbook Pro.
https://blogs.windows.com/devices/2016/12/12/wonderful-time-year-surface/#Y3eAxE5B5KTPB2vZ.97
In a statement released on December 12 on Microsoft’s website, Microsoft marketing executive Brian Hall said that November was Microsoft’s best month ever for Surface sales, and that a Best Buy-exclusive Surface bundle sold out on its first day.

Asserting that demand for the Surface has exceeded expectations, Hall pointed to perceived weakness of the new Macbook Pro:

More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

Apple pushed back on Hall’s assertions of a faltering Macbook, with Apple executives assuring that the Macbook Pro was selling well – senior vice president of worldwide marketing Phil Schiller said that the laptop had sold better through Apple’s online store than any other “professional” level laptop. It was also reported in November that Apple increased production of the Macbook Pro, possibly to meet higher demand.

Apple has announced that the steep discounts on its USB adapters will continue until March 31 – this promotion was originally intended to end on December 31, at the end of the holiday season.

The Macbook Pro took some flack for its new USB-C ports, which Apple claims are faster than traditional USB but which require owners to purchase additional adapters (or “dongles”) to use (a similar problem to the lack of headphone jack on the new iPhone 7). In fact, users need an adapter just to use the new iPhone with the new Macbook. The Macbook Pro also got rid of the much-loved MagSafe, a magnetic power connecter used in previous Macbooks.

Copyright for image: fkdkondmi / 123RF Stock Photo Image Link License Information

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