NRG, a large energy company based in New Jersey, has acquired Goal Zero, a producer of portable solar powdered devices. The small start up specializes in mobile, renewable power catering to hikers and travelers who need to charges their devices often when they are no where near an outlet. The acquisition of Goal Zero by NRG brings the start up’s goal closer to wide spread fruition, as well as allows NRG to become part of the growing demand for mobile access to energy suppliers.
Goal Zero would grow probably 15 to 20 percent on its own. With the resources of NRG we should be able to really double or triple that each year,” said Goal Zero founder Robert Workman.
Guide 10, the company’s most popular product, is a portable solar panel that charges AA batteries and can be easily attached to a backpack while active. With backing from NRG, these products have the opportunity to enter the mainstream market and become a part of consumers’ every day lives.
Not only is the concept of mobile energy appealing to the outdoorsy, active consumer, but also to the energy conscious individual. The product’s energy is solar, encouraging individuals to charge the products they are seemingly depending on using a renewable, green source. This connection established through Goal Zero’s products makes renewable energy a more integral part of daily life. As Workman stated,
The world is changing. I see a vision in 10 to 20 years where every home is a power station and we are using energy we actually create ourselves. The power grid as we know it today is going to end up being a supplemental power grid.”
Read more here- “NRG’s Acquisition of Goal Zero Brings Portable Solar Power a Step Closer to Mainstream,” (Matt McFarland, The Washington Post)