Fisher-Price Brings Work from Home Fun to Toddlers

With families across the country working from home, toy manufacturer Fisher-Price now offers new “Mini-Me” role-play toy sets designed to mimic grown-up activities.

Some of the sets include: “My Home Office,” “Baby Biceps TM,” and “Cutest Chef TM.” The collections are based around current life amid the pandemic, where many are staying at home, taking up fitness and health routines, and cooking more frequently.

“Today, we are unveiling a new lineup of “mini-me” and role-play items that turn every day grown-up activities into, well, toys,” Fisher-Price Senior VP Chuck Scothon said in a news release. “This collection features a number of actions that kids are seeing the adults in their lives do now more than ever.”  

The “My Home Office Set” is available for pre-order starting at $24.99 and comes with a toy laptop, attachable apps, a toy smartphone, a headset, and a coffee cup.

Early reviews of the “My Home Office Set” received an average of nearly 4.5/5 stars.

“My preschooler was so excited when Mattel sent us this product to try,” wrote one reviewer. “The best part is the headset. When you talk into the microphone, your voice echos into the earpiece, so it sounds like a real call.”

So far, the only complaint appears to be related to the laptop, which reviewers say is made of fabric, causing the “screen” to fall frequently.

Fisher-Price says that the new pandemic themed toy sets build on their previous “mini-me” models such as the “Rice n’ Roll Sushi” set and home garden set.

In April, parent company Mattel announced its first pandemic themed toys — action figures modeled after essential workers such as doctors, nurses, grocery workers, and delivery drivers.

“#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders,” said Scothon. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

Photo: Mattel Newsroom

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