“Facebook at Work” and “Efficiency” No Longer a Contradiction in Terms

It may not be considered a bad thing to get on Facebook at work anymore. Facebook has unveiled its new portal called Facebook at Work which allows individuals to connect with colleagues in a professional online setting. The product is currently being tested, but Facebook claims it has been using a similar professional internal system for years.

Lars Rasmussen, Director of engineering at Facebook says,

We have found that using Facebook as a work tool makes our work day more efficient… You can get more stuff done with Facebook than any other tool that we know of, and we’d like to make that available to the whole world.”

And that,

When Mark [Zuckerberg] makes an announcement he just posts it on Facebook at work.”

Other products have attempted the challenge of creating a social network in the workplace, including Microsoft, Slack, Convo, and Socialcast. However, no prevalent network through which coworkers can share content and communicate in real time. The product is initially aimed at companies of over 100 employees.

Current aspects of the product still in development include the pricing of the service. Facebook claims there will be no advertisements and no tracking of user data. Despite these claims, many remain skeptical of trusting a company built on gathering user data with sensitive corporate information.

 

Read more here- “Facebook unveils Facebook at Work, Lets Businesses Create Their Own Social Networks,” (Ingrid Lunden, TechCrunch)

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Olivia is a graduate of Villanova University where she studied Economics and History, minoring in Gender and Women's Studies. She also has experience working with federal legislatures on health care policy, women's issues, and Internet safety.

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