Another company is betting on DraftKings.
Following several other media deals, including adding sports icon Michael Jordan as a board advisor, DraftKings agreed to another media partnership on Thursday with WarnerMedia property, Turner Sports.
The new deal has DraftKings provide sports betting information and daily fantasy content across all Turner Sports telecasts and Bleacher Report digital channels, including the Bleacher Report app. The companies said the planned integrations would include custom content segments.
DraftKings’ will offer betting odds and daily fantasy statistics, original content, personalized automated alerts, and editorial across Bleacher Report channels. These channels include the B/R Betting vertical, the most engaged digital sports media brand in the sports betting industry.
“Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans. Turner Sports platforms provide exceptional content as they continually captivate sports audiences. Their medium aligns with the DraftKings’ brand, and we look forward to delivering a seamless experience for readers and viewers while also broadening our visibility,” said Ezra Kucharz, Chief Business Officer, DraftKings.
DraftKings offers multiple services on its platform, including sports betting and gaming technologies. DraftKings operates internationally and is the NFL’s, MLB’s, and PGA TOUR’s official daily fantasy partner. It is also an authorized gaming operator for the NBA and MLB and an official PGA TOUR official betting operator.
Turner Sports is a division of WarnerMedia, an industry leader in the delivery of premium sports content. Turner Sports’ television coverage includes Major League Baseball, the NBA, NCAA Division I Men’s Basketball Championship.
“While this emerging industry continues to evolve, sports betting helps to drive engagement, increased time spent viewing, and audience scale,” said Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports. “This alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.”
The deal does not include any content from the National Basketball Association. The NBA has agreed to a separate agreement with DraftKings’ competitor FanDuel for integrating content in Turner’s NBA games.
The financial terms of the deal were not disclosed. However, following the announcement of the news, DraftKings’ stock jumped 17 percent.
This deal adds on to an intense month of growth for the company. DraftKings has spent millions securing partnerships, including an equity deal with Michael Jordan, the New York Giants, Chicago Cubs, and ESPN.
Currently, 18 states and Washington D.C. allow online sports betting. Four states legalized sports wagering but are not yet running operational systems. Six states are considering allowing sports betting.