Domino’s: Pizza Provider or Road Safety Chief?

Keep swerving hard to avoid that pothole your city just won’t fix? Maybe you’ve even opened a delivery pizza to be confronted with a box splattered with cheese. Or maybe you’re just looking for a fun way to tell your local government officials that a pizza company can do their jobs better than they do? Either way, this story is for you.

Domino’s Pizza (yes, your long lost college buddy) is hitting the streets of America to provide the long-awaited smooth ride for your pizza’s homecoming. Whether it’s just a publicity stunt (albeit one more successful than IHOP’s) or a practical way to improve the company’s delivery business, “Paving for Pizza” is filling “cracks, bumps, potholes and other road conditions [that] can put good pizzas at risk after they leave the store.”

So far, construction’s latest new kid on the pock-marked block has fixed up more than 200 potholes, and has spray painted each and every one with the slogan “Oh yes we did.” So far lucky municipalities include Bartonville, TX, Milford, DE, Athens, GA, and Burbank, GA, but Domino’s is craving more (and hoping that road repairs will make customers crave pepperoni). You can nominate your city or town for Domino’s program by entering your zip code here.

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