On Tuesday, March 27, Anheuser-Busch announced that by the year 2025 they will have all plants operating on 100 percent renewable electricity. The company’s plan outlines that for planned electricity sources, it “expect[s] to get 75 to 85 percent of electricity from direct power purchasing agreements, with the rest coming from technologies, including solar panels, used on site.”
In addition to this recent goal, Anheuser-Busch has also joined the RE100, “a collaborative, global initiative of influential businesses committed to 100 percent renewable electricity” which include other influential companies like Apple, Google, P&G and Goldman Sachs. There is some variation between companies as to how soon they will become 100 percent renewable, with some having set goals as soon as 2020. The coalition requires these companies to remain transparent about their energy sources as well as report their progress toward becoming 100 percent renewable.
The goal of the initiative is to increase the demand for renewable energy resources and spark innovation and renewable energy production. The initiative states that, “the private sector accounts for around half of the world’s electricity consumption. Switching this demand to renewables will accelerate the transformation of the global energy market.” While corporations like Anheuser-Busch account for 50 percent of electric consumption, another large portion of energy consumption is that of the individual consumer, with each U.S. household consuming 10,812 kWh annually. Will the shift in the energy landscape for corporations influence individual consumers’ electricity consumption?