Apple Bets You’ll Start Paying to Stream Music

Apple Music, Apple’s new streaming service, launches around the world today. Apple is only offering three free months before consumers will have to pay for the streaming service, which unlike its competitors, does not offer a free option. How will the public respond? Listen to Laura Sydell of NPR’s All Tech Considered discuss Apple’s bold strategy with different consumers.

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Mackenzie is a Marketing Fellow and a rising junior at Villanova University. She is planning to co-major in Marketing and Finance and minor in Business Entrepreneurship. As a part of her studies, she has created and presented a comprehensive marketing plan to professionals from The Vanguard Group featuring Vanguard's exchange-traded funds.

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