Andy Rubin, Co-Creator of the Android, founded the new smartphone company Essential in January 2017. After leaving Google in 2014, Rubin’s fan base has been eagerly awaiting his next project, and the tech executive met expectations after recently revealing his latest creation. On May 30, Rubin debuted the “Essential” phone, as well as an Amazon Echo-like device. Costing $699, the “Essential” smartphone is available to pre-order now.
Essential will ship a 360-degree camera and charging dock with the phone for an additional $50. This camera can magnetically clip on to the top of the phone. Essential’s website states,
Don’t you hate it when you have to buy new dongles, chargers, and accessories every time your phone is upgraded? We do too. So we decided to make this a thing of the past. The magnetic connector with wireless data transfer keeps your phone cord-free, future-proof, and always up-to-date.
According to Essential, the phone’s display exceeds the Samsung Galaxy S8’s edge-to-edge display. The “Essential” casing is titanium, and according to Essential’s site, “When performing a corner drop test on solid concrete, the Essential Phone’s titanium enclosure survived the fall without blemish, unlike the aluminum competitor devices.” These other aluminum-focused competitors include Apple and Samsung, who have dominated the smartphone market for years.
The company asserts that the phone itself represents the company’s ideals and values, as the website adds,
Your phone is your personal property. It’s a public expression of who you are and what you stand for. Just because we played a part in making it doesn’t mean you should be forced to advertise that fact to everyone in your life. Now you know why we don’t have any logos on the phone.
Essential announced that the smartphone would be exclusively available for U.S. Sprint users, starting in late Summer 2017 according to an Essential company tweet. Niccolo de Masi, President of Essential said, “We like to bet with where we think the market is going as opposed to where the market was. I feel like we are a new brand and a new consumer electronics company and we are partnering with the network of the future.” Behind Verizon Wireless, AT&T, and T-Mobile in subscribers, Sprint is the nation’s fourth cell phone carrier.
Read more here – “JExclusive: this is the Essential Phone,” (Dieter Bohn, The Verge)