Starting at 3 pm ET on Monday July 16, 2018 and lasting 36 hours (ending at 11:59 pm ET on Tuesday July 17), Amazon’s Prime Day will feature more than 1 million deals. Not all items will be discounted at the same time nor for the same duration. Some items will only be available during certain hours and while supplies last. Many of the best discounts are on Amazon-branded products (Alexa products, Kindles, Fire Sticks Amazon Partnership TVs, et cetera).
Often called “Black Friday in July,” 2018’s Prime Day is bound to be a hefty earner for Amazon, following on 2017’s success. Last year’s prime day “[beat] out its numbers for previous Black Friday and Cyber Monday shopping periods. In fact, Prime Day sales were higher than both shopping holidays combined in 2016.”
However, this year serves as the last time U.S. costumers will be able to participate in Prime Day for $99 before the annual membership rate increases to $119 for all new and renewing members.
For the first time in Prime Day’s history, members will be able to take advantage of deals at Amazon Books and Whole Foods locations across the U.S. This year’s Prime Day also promises increased inventories and an array of deals to help combat previous years’ complaints of items selling out too quickly.
Competitors are getting in on the fun with Target, Walmart, and Macy’s offering their own deals and many brick and mortar stores promising to price match Amazon’s.
To help make the most of the discounts, consumers can use Amazon’s Prime Day Guide to prepare and save. For those willing to go the extra mile, consumers can use websites like Camelcamelcamel to track items’ pricing history on Amazon and use FakeSpot to check whether product reviews are valid.