Amazon Joins Health Wearables Market

As consumers continue to try to adopt a healthier lifestyle, wearables like the Fitbit and the Apple Watch have given more control and insight to individuals regarding personal health.

Now, Amazon has released its wearable fitness tracker to compete in a market estimated to be worth nearly $50 billion — the Halo.

Amazon said that the Halo Band uses several sensors to provide information related to activity, sleep, body, and tone. Amazon also introduced a lab feature that allows customers to work to build healthier habits personalized for them.

The activity tracker rewards users with points based on “intensity and duration of movement,” meaning that walking will earn fewer points than running, according to Amazon’s press release.

Halo also tracks sleeping patterns, body fat percentage, and measures the energy and positivity of customers’ voices, which Amazon says can determine emotional well-being.

The Halo Labs feature includes “science-backed challenges, experiments, and workouts that allow customers to discover what works best for them specifically, so they can build healthier habits.”

Amazon said it collaborated with the American Heart Association to design the Halo to meet recommended health standards for users and to help provide more information to consumers regarding cardiovascular health.

“The American Heart Association is excited about technology that focuses on new and interesting ways for people to improve their cardiovascular health, quality of life, and healthy life years. We’re thrilled to see companies like Amazon innovating in this space,” said Eduardo Sanchez, M.D., MPH, Chief Medical Officer for Prevention, American Heart Association. “The Association is committed to helping people live longer, healthier lives—both physically and mentally. The first step is knowing your current status, and features like Body composition are important advances.”

Amazon halo also includes an accelerometer, temperature sensor, heart rate monitor, two microphones, and is water-resistant. The company claims that the Halo is less distracting than its competitors since it does not have a screen or notifications that can disrupt activity.

The band and a six-month membership are currently available for $64.99 for an “early access period.” Otherwise, the band is $99.99, and a membership is $3.99 per month. 

“Despite the rise in digital health services and devices over the last decade, we have not seen a corresponding improvement in population health in the U.S.,” said Dr. Maulik Majmudar, Principal Medical Officer, Amazon Halo. “Health is much more than just the number of steps you take in a day or how many hours you sleep. Amazon Halo combines the latest medical science, highly accurate data via the Halo Band sensors, and cutting-edge artificial intelligence to offer a more comprehensive approach to improving your health and wellness.”


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