A New Generation of GM Vehicles

General Motors, the largest U.S. automaker is looking to introduce a Cadillac model that can travel without a person holding the wheel. The company, which has faced lots of criticism in recent months over the safety of its vehicles, plans to have this “hands free” car on the market in two years. The new CEO Mary Barra, took over the company in January this year, and has been trying to improve the reputation of General Motors after it recalled 29 million vehicles this year.

The 2017 Cadillac model will feature Super Cruise technology that takes control of steering, acceleration and braking at highway speeds of 70 miles per hour or in stop-and-go congested traffic, Chief Executive Officer Mary Barra said yesterday in a speech at the Intelligent Transport System World Congress in Detroit.

These cars will also be equipped with vehicle-to-vehicle technology (V2V) that enables it to communicate with other cars with similar abilities. This feature will warn of traffic hazards, with the objective of improving road safety. GM will make the V2V feature standard on its 2017 Cadillac CTS sedan, debuting in the second half of 2016 according to the CEO.

If the hands free Cadillac models are a success, it will redefine the auto industry in the United States, which has been lagging behind foreign counterparts in terms of comfort and technology. Although it will be an interesting feature for most consumers to have, there is still a safety concern with GM’s vehicles, especially after the millions of recalls that have occurred this year. Commercializing a fully automated vehicle could still take another decade around the world, as consumers are probably not ready to seat in a car without a person holding the wheels.

Read more here – “GM to introduce hands-free driving in Cadillac model,” (Keith Naughton, Bloomberg News)

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Kyle Burgess is the co-founder of two social enterprises and has worked in strategy, communications, and program management for a decade. Kyle received her Master’s degree in International Relations & Economics from the Johns Hopkins School of Advanced International Studies (SAIS) and her Bachelor's degree in Political Science from American University.


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