In early 2017, Verizon surprised its customers by bringing back unlimited data plans, an offering that hadn’t been available for Verizon customers for years. Verizon stopped offering its original unlimited plans in 2011; customers who were grandfathered in could still take advantage of the unlimited plans but the telecoms giant was not accepting new unlimited customers.
Verizon’s return to unlimited data was indicative of a number of trends in cellular data. Smaller competitors T-Mobile and Sprint had still offered unlimited data when Verizon had not, and even AT&T offered a version of an unlimited data plan to certain customers. Amid this environment, with people holding on to their phones for longer, and with prices for cellular prices falling, the competitive atmosphere of cellular service had changed.
Now, however, Verizon appears to be narrowing the definition of unlimited data. The company’s previous unlimited plan, which cost $80 per line or $180 for four lines, has been split into four different options, with three available to everyday consumers.
Here is the breakdown of the new lines, as well as what the limitations are of each:
So what does this mean for current Verizon Unlimited customers? The good news is that if you still have an older unlimited plan, you can keep it (although the new lowest-tier offering is $5 per month less than the pre-existing plan). However, all unlimited customers will see video streaming quality caps on their plans. It should be noted that Verizon’s competitors all have varying types of throttling or video streaming quality restrictions, as well. OpenSignal reported in August 2017 that after Verizon and AT&T rolled out their unlimited plans, the overall 4G data of their networks saw a slow-down. So, Verizon could be taking steps to lessen strain on the network.