Joe Colangelo, Executive Director of Consumers’ Research, remarks on daily fantasy sports regulation in CNBC.
“The fantasy industry is spending $100 million a week on advertising,” said Joe Colangelo, executive director of Consumers’ Research. “They are going up against the toughest attorney general in the country. If you’re into technology and regulation, it’s time to break out the popcorn.”
Consumers’ Research’s Colangelo believes that what may hurt DFS operators is the tone of their advertising. Although they preach about being skill games, their ads talk about how easy it is to take a chance so you can be a millionaire.
“When you are creating new industries, so much of your ability to succeed in the marketplace has to do with your perception,” Colangelo pointed out.
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