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Amazon Will Lower Prices at Whole Foods and give Prime Members’ Discounts

Amazon is wrapping up its acquisition of organic grocery giant Whole Foods, with the deal expected to close on August 28. Amazon has promised to make Whole Foods’ “high-quality, natural and organic food affordable for everyone.” Amazon announced that it intends to lower prices across the board at Whole Foods stores. They also stated that members of its Prime service will also get some special perks when shopping at Whole Foods.

Amazon’s Prime members currently get free two-day shipping (and same-day or next-day delivery on some items, when ordered before a certain time) as well as access to video and music streaming libraries, among a litany of other promised perks.

The e-commerce giant has announced it will add grocery shopping benefits to that list. A press release states that Amazon Prime will become Whole Foods’ customer rewards program, with special discounts for prime members. No specific discounts have been unveiled as of yet.

According to the release, Whole Foods’ integration into the Amazon-sphere will also include Amazon Lockers in some stores, to which customers can have deliveries sent. Whole Foods’ “365” store brand will be sold through Amazon.

The inclusion of Amazon Lockers in Whole Foods stores means that one day, an Amazon drone may deliver your package to your local Whole Foods, that you’ll be able to pick up while shopping of a list that Amazon Alexa made for you. No word on whether Amazon’s “cashier-less” store concept, in which items you select in store are added directly to your Prime cart, might one day make it to Whole Foods.

This marks another perk that Prime customers will be able to enjoy (although there is no word at this time of the extent of the savings, or of how long Prime will stay at its regular $99 annual price). There’s no doubt that Amazon is seeking to change Whole Foods in its image, and fundamentally change the way we shop for groceries in general. Time will tell what other changes Amazon brings to this sector.

Read the whole press release here.

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